Crowded. Competitive. Costly. Confounding.

As an HR Technology provider, there has never been a more difficult time to be in business. An influx of investment over the last decade saw 100s of new firms enter the market. The proliferation of marketing and sales automation solutions enabled everyone to disseminate their pitches more aggressively, if not effectively. Today, buyers are more skeptical, more cautious and more overwhelmed than ever before. The economy has shifted. Funding is less readily available. Your CAC, churn and other key metrics are under pressure. Oh, and GEN AI is threatening to disrupt everything. Any way you look at it, it's not a winning formula.

At NGN, we specialize in cutting through the noise and BS, helping technology providers and the firms that they seek to serve to overcome these challenges and to interact in a far less dysfunctional way.

Go-To-Market Advisory

Doing it Right

The HR technology marketplace is crowded and noisy. While it's tempting to try to out-do the competition, the saner option is to find the blue oceans, the messaging and the approaches that are best suited for success.

NGN helps our members to stand out, be seen and be heard. Contact us to learn more.

Ecosystem Development

Seeing the Light

Yesterday's approaches to growth and business development are no longer effective. The right ecosystem partners can be the difference between winning and losing in this competitive landscape.

We excel at helping HR tech firms to grow through partnerships. Contact us to learn more.

Ecosystem Management

Growing Day and Night

Building and maintaining a partner ecosystem might be the most important thing that you can do today to differentiate yourself. Are you prepared to go all-in? Or would you rather lean on a trusted resource to initiate?

NGN fractional partnership solutions might be the answer. Contact us to learn more.